Brisa, a Turkish tire manufacturer and distributor, began using the Balanced Scorecard in 2003, but determined in 2010 that internal implementation challenges had limited its potential. After an in-depth self-examination, Brisa updated their vision, restructured their planning process, and reduced the KPIs underlying their scorecard from 1,300 to 400. Since 2010, net sales revenue grew 65% and net profit grew by 250%, customer satisfaction grew by 20%, and the rate of undesirable production incidents was cut nearly in half.