Emirates ID Authority (EIDA) is a federal entity mandated to enroll the entire UAE population in an identity management system using smart cards linked to their biographical and biometric details. In 2010, EIDA adopted the Balanced Scorecard to transition from their preliminary strategy to a more dynamic solution that would ensure evolution of their operating model. By focusing their efforts on strategic intents, EIDA met extremely ambitious targets, enrolling the entire population in record time, improving the quality of the services provided, and implementing a state-of-the-art population register infrastructure.