In the nine years since its 2005 launch, Business Process Services, a division of Tata Consultancy Services, has moved from a new entrant to the Indian market leader. Aspiring to become the number one player in the world, it plans to continue its focus on realizing the full financial value of strategy through robust execution. These aspirations led to the adoption of the Balanced Scorecard in 2012. Since then, revenue has grown by 44%, share of global market has grown by 57%, its customer base has grown by 59%, cost savings via internal efficiency has improved by 134%, and the percentage of critical roles that were filled organically increased by over 300%.