Marketing Manager, Pacific Labour Facility
Palladium is a global leader in the design, development and delivery of Positive Impact - the intentional creation of enduring social and economic value. We work with foundations, investors, governments, corporations, communities and civil society to formulate strategies and implement solutions that generate lasting social, environmental and financial benefits.
For the past 50 years, we have been making Positive Impact possible. With a team of more than 2,500 employees operating in 90 plus countries and a global network of more than 35,000 technical experts, Palladium has improved - and is committed to continuing to improve - economies, societies and most importantly, people's lives.
Palladium is a child-safe organisation, and screens applicants for suitability to work with children. We also provide equal employment to all participants and employees without regard to race, color, religion, gender, age, disability, sexual orientation, veteran or marital status.
Project Overview and Role
The Pacific Labour Scheme and the Seasonal Worker Programme are two employment programs sponsored by the Australian government, which allow citizens of Pacific Countries to take up low and semi-skilled work opportunities with Australian employers in certain locations and industries.
The Pacific Labour Facility (PLF) facilitates the connection of Australian employers with Pacific workers for both these programs. The facility also provides continuous support to Pacific workers who are taking part in the programs. The PLF will act as a trusted intermediary in connecting Australian employers with Pacific workers and in its partnerships with Pacific countries, the private sector and other stakeholders. The PLF is managed by Palladium on behalf of the Department of Foreign Affairs &Trade (DFAT).
The Marketing Manager is responsible for the quality, frequency and delivery of Pacific Labour Facility's marketing activities aimed at promoting Pacific labour mobility to businesses in regional Australia. The position will be responsible for liaising with a range of stakeholders and audiences (business owners, peak industry groups, labour hire companies, DFAT, the wider development community, host governments, industry stakeholders and partners, the general public) via a range of print, broadcast and digital formats including advertising, trade and industry media, and social media. For the Facility, communications and marketing are not only about informing various stakeholders and audiences, but also engaging them directly to promote the benefits and achievements of labour mobility and influencing perceptions within industries and the Australian public.
The Marketing Manager is also responsible for knowledge management, ensuring that information is properly stored and shared, and that lessons are learned and shared across teams in Australia, the Pacific and Timor-Leste.
Under the direction of the Communications Lead, the Marketing Manager will:
- Support the delivery of the Facility's sector-specific growth strategies in collaboration with the Communications team and the Demand team, with a focus on promoting Pacific labour mobility as a solution to labour shortages in regional Australia.
- Develop engaging and accurate communication and marketing content for use in Australia and the Pacific, targeted to each stakeholder group, to raise awareness and understanding and promote the benefits of Pacific labour mobility.
- Develop and deliver strategies that increase participation of regional Australian businesses in Pacific labour mobility, in collaboration with the Facility's industry engagement managers.Use research findings, data and insights to provide an informed approach.
- Develop website and social media content to maintain an engaging and responsive online presence.
- Establish appropriate metrics for success and monitor progress through the provision of regular evaluation and reporting activities.
- Where required, support the wider Communications team to develop content for inclusion in ministerial and other government materials as required, including speaking points, speeches and briefing notes.
- Provide editing and proofreading support to ensure materials are accurate, without typographical or grammatical errors and meet DFAT branding guidelines and procedures.
- Where required, support the wider Communications team to produce proactive and reactive media materials for use in Australia and the Pacific and ensure compliance with approvals and messaging protocols.
- Provide technical guidance on the appropriate tools and channels to use, best practices in communications, engagement, influencing and messaging to specific target audiences, and especially the public sector.
- Monitor the communications and marketing activities emanating from Australia and labour sending countries - workers and employers - and ensure relevant information is then captured, packaged and fed into Facility-wide communications and promotional products.
- Procure and manage consultants and service providers when required (e.g. creative agencies, researchers, software suppliers, or web developers).
- Accurately respond to all requests and queries from the Communications Lead in a timely manner, normally within one business day.
- Engage and collaborate with the broader Pacific Labour Facility team and identify opportunities to increase the impact of their activities though communication / marketing support.
- Work in partnership with DFAT and other Australian Government departments and agencies to quickly and accurately respond to all requests and queries.
- Engaging and accurate communications and marketing content - targeted to each stakeholder group and delivered through the appropriate media channels.
- Communication and marketing products such as: case studies, brochures, fact sheets, videos, newsletters, press releases, industry narratives, technical notes, reports and other marketing materials.
- Content for the Pacific Labour Mobility website and social media channels.
- Produce a content calendar that anticipates the interests and needs of the target audiences.
The Marketing Manager will possess the following qualifications and experience:
- A degree in the area of marketing, communications, journalism, international development or an equivalent combination of relevant experience and/or education.
- Minimum 10 years' relevant work experience in developing and implementing targeted communications and marketing strategies.
- Demonstrated understanding of regional business challenges and needs, and an understanding of political, cultural and communications environments in Australia, the Pacific and Timor-Leste.
- High-level writing, editing and proofreading skills.
- Demonstrated digital content production skills, including video and static content for social media, web sites and other media channels.
- Experience communicating with a range of stakeholder groups, (e.g. the Australian Government, private sector and the general public) and for a range of channels.
- Demonstrated experience in managing sub-contractors.
- Good working knowledge of commonly-used software (Microsoft suite and Adobe CS software).
- Working knowledge of website design, CMS and Mailchimp.
- Willingness to travel frequently.
- Personal initiative, creativity, and drive.
- Fluency in written and spoken English.
- Experience working in the international development sector is highly regarded.
- Experience working on DFAT-funded programs and a subsequent understanding of reporting and representation requirements.