Wellness Tourism Consultant- MDF- Sri Lanka
Company Overview
Palladium is a global leader in the design, development and delivery of Positive Impact - the intentional creation of enduring social and economic value. We work with foundations, investors, governments, corporations, communities and civil society to formulate strategies and implement solutions that generate lasting social, environmental and financial benefits.

For the past 50 years, we have been making Positive Impact possible. With a team of more than 2,500 employees operating in 90 plus countries and a global network of more than 35,000 technical experts, Palladium has improved - and is committed to continuing to improve - economies, societies and most importantly, people's lives.

Palladium is a child-safe organisation, and screens applicants for suitability to work with children. We also provide equal employment to all participants and employees without regard to race, color, religion, gender, age, disability, sexual orientation, veteran or marital status.

Project Overview and Role

At Market Development Facility (MDF), our teams work with businesses, associations and governments in Asia Pacific to help farmers and workers thrive. We use a market systems development (MSD) approach to achieve long-term, lasting growth and create sustainable jobs for poor women and men.
Women's Economic Empowerment (WEE) is central to our work on the ground, and our teams in Fiji, Timor-Leste, Papua New Guinea, Sri Lanka and Pakistan are dedicated to ensuring that our activities benefit women and girls.
MDF is funded by the Australian Department of Foreign Affairs (DFAT). It is implemented by Palladium in partnership with Swisscontact.
In Sri Lanka, MDF's focus is on diversifying tourism with new products and services and supporting authentic Sri Lankan products which promote the country.


In collaboration with Export Development Board (EDB), MDF is commissioning a study to analyse the wellness tourism capacity of Sri Lanka, it's unique selling proposition (USP), strengths, weaknesses, and provide recommendations to secure and increase its current source markets. The study should identify steps to be taken in short, medium and long-term, to position the country as an attractive destination for wellness tourists.

The consultant will work closely with liaising staff of MDF and EDB and meet wide array of industry stakeholders in Sri Lanka including regulators, research agencies, traditional health sector, sector experts etc. The assignment is expected to commence in July 2019 and completed within calendar 08 weeks.

The full TOR can be found at http://marketdevelopmentfacility.org/content/opportunities/jobs/


The consultant should demonstrate that they meet the following selection criteria:
  • Extensive experience in international wellness tourism industry
  • Extensive experience in sector analysis, trend analysis, demand analysis and financial analyses for the wellness tourism industry
  • Extensive experience of conducting market assessments and strategy development
  • Excellent communication (written and verbal) in English
  • Ability to record interviewee responses in detail, without any prejudice, and maintain confidentiality, i.e. not share it with a third party without MDF approval
  • Previous work experience in wellness tourism in developing countries
This assignment is open for both international and national (Sri Lankan) consultants. The Consultant recruited for this assignment could be either an individual or an organisation. Interested parties are requested to submit a proposal inclusive of the following:
  • Proposed approach and methodologies
  • Cover letter demonstrating the client meets the criteria
  • Company profile (only for organisations)
  • CV(s) of key expert(s)
  • Contact details of three referees for which the applicant has done similar work within the past three years
Please submit CVs and all relevant documents in one file. Only shortlisted applicants / firms will be contacted for further negotiations.

Sri Lanka
Closing date:
18 June 2019