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DEFACTO

Industry: Retail Trade

Inducted: 2015

Regions: emea

Country: Turkey

Announcement Excerpt:

DeFacto is one of the fastest-growing clothing retailers in Europe and the Middle East. They turned to the Balanced Scorecard in 2009 to manage their ambitious growth plans. Their ambitious vision paid off: in the last five years they have quadrupled their number of stores, expanded internationally, grown their market share and share of wallet, and they consistently rank at the top of brand awareness scores amongst clothing retailers in Turkey.

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