Profits through Progress: Creating Social and Economic Value through Emerging Market Expansion
For many companies, entry into and expansion within emerging markets serves
both as a ripe opportunity and a confounding challenge.
The Profits through Progress publication was authored by Palladium's Yiqin Jiang, Stephen Rahaim, and Zack Walmer.
Successfully competing in emerging markets is increasingly important for multi-national companies to diversify and improve their financial outcomes. However, the landscape is different between and within markets, creating the perception of high costs and uncertain returns.
Increasingly, companies are realizing that focusing on their own
financial returns alone does not advance their business strategy
as much as if they considered opportunities across the full market
ecosystem. Companies that align strategies to the business
and development challenges of a country can help create value
beyond immediate financial returns on investment. This is in line
with something we call Positive Impact – the intentional creation of
enduring social and economic value – and it can generate greater and
more stable financial returns for the company in the long term.
Understanding the different actors, dynamics, and barriers to growth
of the market ecosystem surrounding a company’s products or
services can reveal opportunities for value creation throughout the
Wherever your organization is on its emerging markets maturity curve,
from initial country selection to expansion into secondary and tertiary
markets, there are three key areas that can help an organization to
generate both social and economic value:
SELECTING A TARGET MARKET
ADAPTING PRODUCTS AND BUSINESS MODELS FOR EMERGING / DEVELOPING MARKETS
CREATING PARTNERSHIPS AND COALITIONS
To read the full publication click the DOWNLOAD button.
For more information on emerging market strategies or Palladium’s Positive Impact work, contact our team today via firstname.lastname@example.org.