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Managing Initiatives for Successful Strategy Execution


Managing Initiatives for Successful Strategy Execution is a 3-day training program focused on the role of initiative management within the Kaplan-Norton Execution Premium Process™ (XPP™) strategy management system. Initiatives is where the real work of strategy implementation takes place: it’s where breakthrough performance is achieved.

One of the toughest challenges of successful strategy execution is the project management of strategic initiatives. Strategy leaders and business managers responsible for determining the initiatives or projects critical to the successful execution of the strategy often lack the project management skills needed to manage these initiatives end-to-end. Where Managing Initiatives for Successful Strategy Execution addresses this skill gap.

Designed for those working in strategy planning and management charged with delivering initiatives but also for those organizations struggling to understand how PMO and the strategy team should work together on delivering strategic initiatives.

This training course will enable you to:

  • Understand the requirements of Strategic Initiative
  • Identify and prioritize Strategic Initiatives for closing specific performance gaps
  • Implement and execute Strategic Initiatives adopting proven best practice
  • Ensure the execution of Strategic Initiative with the best Governance and Management
  • Effectively report the progress of Strategic Initiatives to senior management

What level of knowledge do I need to attend?

A basic level of knowledge of the Balanced Scorecard will be assumed, but it is not a requirement to have attended any formal Balanced Scorecard training in order to be able to benefit from this program. The six-stage Kaplan-Norton Execution Premium Process™ (XPP™) will be outlined at a high-level as part of the training, with a specific focus on Initiative Management within that framework.

Who should attend?

  • Members of the Office of Strategy Management (OSM)
  • Professionals responsible for managing strategic initiatives.
  • Directors of Strategy Management
  • Directors of Performance Management
  • Program and Project Managers
  • Risk Management Officers
  • Balanced Scorecard Managers
  • Knowledge Officers
  • Business Analysts
The training is registered with PMI and Attendees can claim 21 PDU’s for this course.


Managing Initiatives in Dubai will be led and delivered by Bassam Samman. Bassam, PMP, EVP, PSP, GPM is CMCS CEO and Founder.

Bassam holds a Bachelor’s Degree in Civil Engineering from Kuwait University and a Masters Degree in Engineering Administration from George Washington University. He has attended numerous executive management programs at Harvard Business School (HBS) and London Business School (LBS). He is a certified Project Management Professional (PMP), a certified Planning and Scheduling Professional (PSP), Earned Value Professional (EVP) and Green Project Management (GPM). He is thoroughly experienced in complete Project Management including project management control systems, computerized PCS Software, risk analysis, site management, claims analysis and prevention and alternative dispute resolution. Bassam has 35 years experience in Project Management Consultancy.


Sunday, 7 May

8.00 am Registration & Coffee
8.30 am Welcome and Introductions
8.45 am Initiative Management Overview

Strategic initiatives are the collection of finite-duration, discretionary projects and programs, outside the organizations day-to-day operational activities, that are designed to help the organization achieve its targeted performance.

Module 1 explains the role of initiative management in, and where it fits within, the Execution Premium Process™ (XPP™). While providing an overview of strategy management, it explains that Initiatives is where the real work of strategy implementation takes place: where breakthrough performance takes place. Attention is paid to:

  • What is and what is not an initiative and clearly differentiating objectives and Key Performance Indicators (KPIs) from initiatives.
  • Difference between actions and initiatives and how to manage both.
  • Breakthrough performance improvement and continuous process improvement: their different roles and how to manage both.
  • The role of classic project management in the management of strategic initiatives.

12.00 pm Lunch

1.30 pm Identifying and Prioritizing Strategic Initiatives

Module 2 provides step-by-step guidance to identifying and prioritizing strategic initiatives with a Balanced Scorecard implementation. Attention is paid to:

  • The role of Strategic objectives in guiding initiative selection.
  • The importance of identifying the performance gap as described through KPIs and targets.
  • The role of strategic initiatives in closing this gap.
  • Tools and techniques for selecting initiative candidates.
  • Developing the criteria to prioritize strategic initiatives.
  • Scoping strategic initiatives (including time and resource allocation).
  • Building business cases for strategic initiatives.
  • Building commitment to change.
  • The role of risk management.

Exercise 1: A scenario will be simulated on a built scorecard, complete with objectives and KPIs and delegates asked to identify candidate strategic initiatives for closing identified performance gaps and to propose appropriate criteria for initiative selection and prioritization. The final output is a list of initiatives.

5.00pm End of Day 1

Monday, 8 May
8.30 am Governance Requirements for Managing Initiatives

Module 3 explains the governance processes and mechanisms that are required to oversee initiative execution. Attention is paid to:

  • The importance of creating a Governance structure to oversee the management of and of impact of the portfolio of initiatives.
  • Describing what initiative portfolio Governance looks like structurally and in practice.
  • Three levels of Governance: Initiative Portfolio Board, Program Steering Committee (organized according to teams) Initiative Team.
  • Who should sit on these three teams and their roles, responsibilities and accountabilities.
  • Creating steering committees for large strategic initiatives.
  • The role of initiative sponsors and initiative managers.
  • The Governance roles played by the Office of Strategy Management (OSM) and the supporting, but different, role played by a Project Management Office (PMO).
  • Funding and tracking initiatives through Strategy Expenditure (StratEx).

12.00 pm Lunch

1.30 pm Executing Initiatives

Module 4 explains best and good practice approaches to implementing strategic initiatives. Attention is paid to:

  • Hard and soft skills required to successfully implement initiatives, this includes: project management skills
  • The project management process is explained from initiative initiation to close-out and operations, including planning, scheduling, cost management, scope and time management.
  • The importance of the agile methodology in executing and evaluating initiative impact: this includes when to terminate initiatives that are no longer strategically aligned.
  • Building and rolling out an initiative communication plan.

Exercise 2: The objective of this part of the exercise is to build a communication plan for the portfolio of initiatives.

5.00 pm End of Day 2

Tuesday, 9 May

8.30 am Reporting Initiative Progress

Module 5 outlines best practice in reporting the progress of strategic initiatives. Attention is paid to:

  • How initiatives should be reported as part of a Strategy Review Meeting.
  • The impact of initiatives on closing identified performance gaps.
  • Measuring and reporting progress of initiatives to time, scope and budget.
  • Creating a standardized initiative reporting template.
  • Reporting frequency (to Governance Committee and Senior Management).
  • The role of technology; integrating strategy management reporting tools with project management information systems.
  • Review and action templates .

12.00 Lunch

Exercise 3: This objective of this exercise is to create an initiative report for the senior management team.This includes the role of risk management and risk reporting for initiatives and how they impact the objectives. Delegates will be asked to come up with report sections and content sub-components.

Conclusion and Delegate Action Plan
The final module overviews and discusses the key learnings from the workshop and creates a checklist for delegate actions back in the workplace.

Takeaways: A check list for delegates to take back to the workplace; to include Initiative requirements, governance and reporting for initiatives.

5.00 pm Course closes

Registration Fees*

Super Early Bird - $1,950 per person (registrations before 12 March 2017)
Early Bird - $2,495 per person (registrations on or before 9 April 2017)
Full Price - $2,995 per person (registrations after 9 April 2017)

Group Discounts
Group discounts are available for teams of 3 or more from the same organisation. Please contact Charlotte Taylor in the UK for your tailored quote on or call +44 1225 462967.

Payment Terms
Payment terms are 14 days from date of invoice, or if the date falls within 14 days of commencement of the event, then prior to arrival. We accept US Dollar payments by credit card - Visa, MasterCard or American Express - wire transfer or cheque. US Dollar wire transfers are to be made to:

Bank: HSBC Jebel Ali Branch
Currency: USD
Bank Account: 035-797000-101
IBAN: AE310200000035797000101
Address: PO Box 66, Dubai, UAE

Cancellation Policy
Substitutions may be made at any time. Cancellations must be received by email to by 9 April 2017. After this date, all registrations, including no shows, are subject to the full training fee and no refunds will be made. Delegates may request to transfer their registration to an alternative course, subject to our terms and conditions. However, if a cancellation occurs within 7 days of the course start date, we regret that no transfers may be made to alternative events and no refunds can be given.


Kempinski Hotel, Mall of the Emirates
Sheikh Zayed Road, 120679, Dubai,
United Arab Emirates
+971 4 341 0000

Experience an unparalleled level of luxury at the Kempinski Hotel Mall of the Emirates that is connected to the award winning Mall of The Emirates. Located on Sheikh Zayed Road in the Al Barsha district, Kempinski Hotel Mall of the Emirates is centrally situated with close proximity to areas such as Downtown Dubai, Dubai Marina and Palm Jumeirah. The journey from Dubai International Airport to Kempinski Hotel Mall of the Emirates takes approximately 30 minutes.

The Kempinski hotel are offering Palladium delegates discounted accommodation rates of 800 AED per night.

Note 1: Above rates are per room per night subject to 10% Service charge, 10% municipality fees and AED 20 tourism fee.
Note 2: The rate is inclusive of buffet breakfast.

To make a reservation email or call +971 4 341 0000 ensuring you quote Palladium Managing Initiatives for Successful Strategy Execution. If you have any issues please email or call +44 1225 462967.