7-Eleven Stores Pty Ltd. is Australia's fourth-largest private company. Facing competition from both traditional grocery store chains and gas station operators, 7-Eleven adopted the Balanced Scorecard to shape its future strategy and to support growth in an aggressive marketplace. The 7-Eleven team takes pride in their sharpened strategic focus on their most important stakeholders – customers, franchisees, and the entire 7-Eleven team – which has helped 7-Eleven outperform their competition to grow market share.