ARASCO Feed, a division of Saudi Arabian agricultural giant ARASCO, led the company's implementation of the Balanced Scorecard as the first business division to adopt the framework four years ago. Since then, their return on capital employed has grown by nearly 300%, the number of markets served has multiplied seven fold, on-time delivery has grown by one third, and staff turnover has dropped by 25%. ARASCO Feed is leading the way toward a more secure and sustainable future for the region.