Allianz Italy is among the largest insurance companies operating in the Italian market. In 2010, with other insurers reducing prices and offering agents unsustainably high commissions, Allianz elected to focus on profit protection. Under the direction of a new CEO, they turned the tide with the adoption of the Balanced Scorecard, engaging the entire company in a common vision and shared strategic goals and achieving increased market share, outstanding profitability, and increased satisfaction among customers, partners, and employees.