Wanxin Media, a state-owned enterprise operating primarily in the Anhui province of China, faced a challenging new environment with the growing liberalisation of China’s markets and the changing consumption of reading materials. When their growth remained lukewarm despite a deep enterprise reform in 2008, Wanxin Media adopted the Balanced Scorecard in 2011. From 2012 to 2014, revenue grew by 58% and earnings per share grew by 38%. Furthermore, Wanxin Media expanded their offerings to better meet customer needs and customer satisfaction reached a high of 95%.