Blue Ridge Electric, a member-owned not-for-profit, provides service in North Carolina. Since launching its Balanced Scorecard program in 1998 the cooperative has achieved breakthrough results in several areas of member value. One important objective is to be rated the top electric service provider in the nation. The cooperative has successfully driven customer satisfaction scores from 84% to 88% and, by the end of 2010, attained the top score in the nation compared to peer organizations.