Britam, a leading diversified financial services group in Eastern Africa, introduced the Balanced Scorecard in 2008. The scorecard has enabled the Group to link corporate strategy with key performance indicators for each of its companies, divisions, and departments across the Group, and to link strategy to individual employees. Since 2009, assets have grown by 143% and gross revenue has grown by 187%, customer retention has doubled, the company has expanded into seven additional countries, and employee satisfaction has grown by nearly 20%.