The City of Corpus Christi is Texas’s largest coastal city and the nation’s sixth largest port. The municipal government employs 3,300 serving a population of 295,000. The city adopted the BSC to clarify and communicate its strategy; align departments, divisions, and employees; and make better, timely, and informed decisions that impact citizens’ lives. In only two years, constituent satisfaction has increased 16%, favorable quality of neighborhoods is up 22%, workforce retention is up, and citizen/customer wait time is down. The city’s bond rating improved, fueled in part by the BSC management system. “Everyone in the city organization must understand what is important, and with it comes a renewed sense of customer service for our residents,” says Angel R. Escobar, Interim City Manager. “Now, with the BSC, we know what we are great at and what we need to improve upon...our monthly BSC meetings unify departmental directors to collectively focus on and discuss solutions to real issues.”