Club América, a subsidiary of Televisa, is the most popular football team in Mexico and the first professional sports organisation to be inducted into the Hall of Fame. Since adopting the Balanced Scorecard in 2011, they accomplished strong results despite having a lean team. They regained profitability, grew fan participation by 27%, increased stadium attendance by 13%, saw a 14% increase in their television ratings and grew social media participation more than fourfold.