Janalakshmi provides banking, loans and other financial products to underserved urban customers in India. During the early part of the global recession, micro-finance in India was growing rapidly, but Janalakshmi was lagging behind. In 2010, the organization implemented the Balanced Scorecard to drive an aggressive growth and technology agenda, increase staff productivity through personal metrics and shift the culture to reflect a greater balance between social benefit and profit. Since 2011, Janalakshmi has out-performed its peers, growing its loan portfolio and customer base more than 2,000%, increasing customer and employee retention and quintupling profits generated for its sole shareholder, Jana Urban Foundation, to reinvest in social impact programs.