Kelda Water Services is a public-private partnership that provides potable water, treats waste water, and provides fire-fighting systems to more than 1,000 locations in the UK. In 2009 Robert Marrill, formerly of Hall of Fame winner HSBC Rail, became CEO and elected to use this framework to transform an underperforming business. Over the first four years of implementation the IRR grew by 20%, profitability of new business ventures grew over 400%, the volume of water not sold at the end of a period was reduced by 35%, and human capital readiness increased by 30%.