Marriott Vacation Club International (MVCI) is a wholly-owned subsidiary of Marriott International Inc. (NYSE:MAR), one of the world’s leading hospitality companies with $11.5 billion in 2005 sales. Based in Orlando, Fla., MVCI is engaged in the development of timeshare, fractional and whole ownership residential real estate, primarily in vacation destinations through four different brands: Marriott Vacation Club, Grand Residences by Marriott, Horizons by Marriott Vacation Club and The Ritz-Carlton Club. MVCI has approximately 10,000 associates who operate 57 resorts in 41 destinations, which include five destinations in Europe and one in Asia. Fiscal 2005 sales were approximately $1.51 billion. MVCI President Steve Weisz says: “The BSC works hand-in-glove with process reengineering as essential tools in focusing MVCI on measurable improvements to all areas of our business. Because our primary value strategy is one-to-one relationships with our customers, we’ve used the BSC to drive process reengineering that customers value. This includes adding vacation ownership advisors who provide new timeshare owners dedicated vacation planning services and redesigning our website to give customers 24/7 access to information and self-service features. These changes, among many others, have boosted our customers’ rating of MVCI as being ‘easy to do business with’ by 70 percent since we implemented the BSC and are key reasons that 50 percent of our annual sales come from existing owners or their referrals. Each passing year brings increasing value from the BSC as we continue to cascade it and develop better measures to assess our progress.”