Saatchi & Saatchi
Industry: Professional Scientific and Technical Services
Inducted: 2001
Regions: americas
Country: United States of America
Announcement Excerpt:

One of the world's leading creative organizations, Saatchi & Saatchi's mission is to be revered as the hothouse for "world changing creative ideas that transform our clients' businesses, brands, and reputations." It does this for 74 of the world's top 100 advertisers. Established in 1970 by two brothers in the U.K., Saatchi & Saatchi now employs almost 7,000 people in 152 offices in 92 countries. Its annual billings exceed more than US$7billion. In 1998, Saatchi & Saatchi implemented the Balanced Scorecard throughout its worldwide offices, using it to interpret its vision across cultures and diverse environments. As a result, Saatchi & Saatchi has won a record amount of new business, launching new products and line extensions, and increasing its e-commerce by 150%. By the time French advertising giant, Publicis Groupe SA, acquired Saatchi & Saatchi in September 2000, their market cap was at $2.5 billion, a fivefold increase in three years. This year, Saatchi & Saatchi were the top winner of their industry's most influential award show--the Cannes International Advertising Festival. Saatchi & Saatchi - with help from the Balanced Scorecard -- transforms its customers into permanently infatuated clients.