Statoil, an integrated oil and gas company, is Scandinavia’s largest company. With 25,000 employees in 34 countries, and 2006 revenue just below $70 billion, Statoil is one of the world’s largest operators of offshore oil and gas fields, and one of the largest net sellers of crude oil. To secure a more solid platform for international growth, the company is merging with the second largest Norwegian oil company, Hydro. The BSC was first introduced in the mid-nineties, and was reinvigorated in 2000 as Statoil’s “Ambition to Action.”