The Egyptian market consists of a diverse array of businesses and SMEs, all aiming for increased profitability, sales growth, market expansion, and a unique value proposition.

This technical intervention is a requisite part of the business development support services offered by USAID TRADE on an individual SME basis, aimed at enhancing SMEs capacities across various key areas.

Considering the broad spectrum and variation of USAID TRADE SME beneficiaries and the different sectors of focus, an operational development strategy and action plan must be customized for each company based on their specific size and performance. This ensures that each unit in the SME's operational processes receives the necessary support, facilitating the application of lean management principles to yield effective growth and alignment, and laying a solid foundation for future expansion and export growth.